Terms & Content blog
Clearer questions for your next brand deal.
Plain-language education for U.S. creators navigating sponsorship disclosures and the terms behind paid partnerships.
The first notes
Start with the deal in front of you.
Published September 24, 2026
Creator disclosures
FTC disclosures for creators: a practical publishing check
How to spot a material connection, place a clear disclosure in the content, and evaluate a platform’s built-in label.
Brand-deal contracts
Brand-deal contract terms: usage rights, exclusivity, and payment
Questions creators can use to clarify how a brand may use content, what work is restricted, and when payment is due.
Want a structured checklist for reviewing a specific deal? Explore the existing Brand Deal Checklist + FTC Disclosure Guide.
Explore the guide